Startups face many challenges in initial stages. But it’s a great attainment to be able to launch a startup in this overcrowded business industry. Digital Marketing is critical for businesses, especially for startups as it helps them a lot to reach their target audiences with a tight budget. Effective marketing is all what matters and doesn’t have to cost a lot of money.

In recent times, marketing has changed at a rapid pace. Digital marketing is a powerful tool, it can contribute impressively to your online presence and is one of the most effective ways to build a strong business/market. It pays to remember that not all the weapons that digital marketers have in their arsenals are equally effective. Some strategies hit the bullseye, while others don’t even come close.

Let’s take a look at few of the digital marketing strategies that could be effectively used by startups.

 

  • Referrals

Referral marketing usually rewards existing customers/users with incentives, discounts, or points which could be. Consider the fact that people are four times more likely to buy a product when it’s referred to them by a friend. You can be creative and come up with various offers to attract more referral agents and can easily keep track of referral activities with the help of various online tools.

 

  • E-mail Marketing

Email marketing is one of the most effective tool in digital marketing and is widely used by everyone. Newsletters and e-mail campaigns will not cost a fortune, and could be tracked for its effectiveness in the most granular level. Your creativity in crafting creative headlines and content can make a big impact on the ROI of email marketing plan. It may be an old method, but still now, email marketing is giving a worthy return.

 

  • Social Media Marketing

Social media is another way to gain traffic to your website without any cost and help create brand awareness, such platforms include Facebook, YouTube, Instagram, etc. This method of marketing could be mastered by investing your time with the right learning modules and without burning your pocket.

  • SEO

SEO is a non-paid traffic strategy which uses keywords and long phrases to get ranked in search engines like Google. It plays a decisive role and it helps you earn reputation for your business. You should consistently provide high-quality content and attract back-links to your domain. It may demand a lot of work, but if you do it yourself, the only cost will be time and it’s worth it or you can hire an SEO specialist for doing so.

 

  • Pay-Per-Click

Pay-per-click (PPC) marketing is a method of using search engine advertising to bring visitors to your website. Payment to publisher based on the number of clicks on the advertisement. Startups shouldn’t ignore PPC as it will benefit your business.

 

  • Content Marketing

Content marketing is the strategy of creating and posting content on a short periodical basis to attract proper audience. It can build authority within the industry and it might not require significant investment. Entertain your audience with info-graphics, videos and podcasts which can improve your brand reputation.

 

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